Marketing Analytics: Boost ROI through better targeting

Marketing

Marketing analytics provides marketers with the insights they need to gain superior results. It helps them understand which actions will build more profitable relationships with customers, how to generate better ROI from marketing programs, and how to transform the flood of social media data into successful marketing strategies. Marketing analytics helps marketers of all roles make smarter decisions and improve outcomes.

Campaign performance

Optimize marketing strategies. Make the customer journey more compelling. Track and measure campaign performance. Improve targeting, conversion and ROI. Analyze customer sentiment and increase brand awareness.

Customer segmentation

Deliver greater ROI — target the right prospects and your most valuable customers. Improve customer segmentation and conversion. Specify targets for up selling and cross selling. Measure KPIs like customer lifetime values, activation and churn.

Web analytics

Integrate channels to deliver a consistent brand experience. Improve brand awareness and customer loyalty. Identify threats and opportunities. Analyze market shifts, customer sentiment and trends.

RESOURCES

Demo: Customer Experience Analysis

This application analyzes Customer Experience using the global Net Promoter Score (NPS) standard along with a range of further metrics.

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Demo: Marketing 360

The Marketing 360 demo app brings together data from multiple sources into a one-stop-shop view. Analyze Marketing's performance across the organization from digitial performance of the website to pipeline and install base engagement.

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EXPLORE INDUSTRY-SPECIFIC SOLUTIONS

Deep dive into the vast amount of data to identify opportunities for new, innovative services and to gain a competitive edge.

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Leverage your most strategic resource: data. Identify trends and risks. Give your customer a differentiated and personalised experience.

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Create a new efficiency in every aspect of your business.

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Improve patient care and quality of life, while controlling escalating costs through analytics

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