Campaign

 

IBM Campaign lets you:

  • Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response.
  • Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).
  • Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels.
  • Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.



Design and manage the most complex, cross-channel campaigns with the flexibility of Campaign’s flowchart.