Customer Analytics

According to recent IBM global studies of leading companies, the number one priority for CEOs is to engage customers as individuals, and the number one priority for CMOs is to enhance customer loyalty.

Customer analytics solutions from IBM can help your company minimize the difficulty of understanding what customers want. They uncover hidden insights in your customer data so you can create personalized experiences that win more business while reducing costs and increasing customer loyalty. IBM solutions for customer analytics can help your organization:

It uncovers hidden insights in your customer data so you can create personalized experiences that win more business while reducing costs and increasing customer loyalty.

Customer analytics solutions from IBM can help your organization:

  • Identify and target the best customers for marketing programs
  • Improve sales forecasting and minimize sales cycles
  • Predict which customers are at risk of leaving and retain them
  • Maximize customer lifetime value through personalized up-sell and cross-sell

Customer acquisition begins with customer analytics

Customer acquisition is no longer a “one size fits all” proposition. Today’s consumers are more sophisticated and empowered, and expect businesses to understand when and how they wish to be engaged. Customer analytics transforms your data into actionable insights so you can anticipate what customers want and discover the most effective ways to improve customer acquisition.

Customer analytics solutions from IBM can help your business:

  • Improve customer acquisition through segmentation and clustering techniques
  • Reduce costs by targeting prospects that are most likely to respond
  • Anticipate which products, services and features customers care about most
  • Optimize budgets to ensure money is allocated to the best performing programs, and report on performance

Customer lifetime value shouldn’t be a mystery

Customer lifetime value is a critical metric for any business. Those that are able to measure and maximize the lifetime value of their customers have a distinct competitive advantage over those who do not. Customer analytics can help. It delivers deep customer insight into the strategies and personalized interactions that will increase customer lifetime value.

Customer analytics solutions from IBM can help your business:

  • Understand the interconnected factors that influence customer lifetime value
  • Maximize customer lifetime value through targeted up-sell and cross-sell
  • Improve the profitability of every customer interaction
  • Boost profits, reduce costs by targeting customers with the highest lifetime value potential

Customer loyalty starts with customer understanding

Customer loyalty initiatives begin with asking the right questions. Which customers are dissatisfied? Which are likely to leave? What can we do to retain them? How do we keep our most valuable customers loyal? Customer analytics answers these vital questions by analyzing customer behavior and identifying the resources and strategies that will keep customers satisfied and loyal.

Customer loyalty solutions from IBM can help your business:

  • Understand what makes customers satisfied or dissatisfied
  • Continually track customer attitudes and respond to emerging problems and opportunities to retain at risk customers
  • Forge more loyal, profitable relationships with your most valuable customers
  • Prompt people or systems to proactively address customer satisfaction issues

Profitability at banks starts with understanding customers

Profitability in today’s competitive banking marketplace requires a deeper understanding of your customers and the value they represent to your bottom line. Analytics helps your bank uncover hidden insights in customer data, so you can anticipate needs, increase wallet share and make smarter decisions that maximize customer satisfaction and profitability.

Customer analytics solutions from IBM can help your bank:

  • Gain a consistent, 360-degree view of each customer across all bank branch and product lines
  • Identify and target the best customers for up-sell and cross-sell initiatives
  • Understand customer lifetime value and maximize customer profitability
  • Roll out consistent, risk-adjusted and relationship-based pricing

Social media analytics delivers powerful customer insight

Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. As businesses feel the pressure to gain new insights from social media, they require the analytics expertise to transform this flood of information into actionable strategies. IBM solutions for social media analytics help organizations take control of this data so they can improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns.

Social media analytics solutions from IBM can help your business:

  • Capture consumer data from social media to understand attitudes, opinions, trends and manage online reputation
  • Predict customer behavior and improve customer satisfaction by recommending next best actions
  • Create customized campaigns and promotions that resonate with social media participants
  • Identify the primary influencers within specific social network channels