Consumer Products

Business Discovery for Consumer Products  

Build Brand and Category share, deliver agile operations and improve profit

Analyze trends to capture market share and consumer loyalty. Build and manage the intelligent supply chain that can respond to consumer demand signals, delivering high levels of product availability. Simultaneously reduce transportation costs and focus on efficiency across all operations. Optimize marketing investment to maximize sales, margin, and return on investment.

Empower the consumer-driven value chain across the organization

Consumer Products companies are operating increasingly complex global supply and distribution networks. Close collaboration is required with suppliers and trading partners to gain real time visibility into business operations. Brand and category innovation requires deep consumer and shopper insights. In an environment of increasing cost pressures, profitability depends on identifying efficiencies across the value chain.


Using QlikView Business Discovery platform, Consumer Products companies can:

  • Segment markets, competition and customers to understand and deliver maximum profit by category and brand
  • Drive sourcing and procurement efficiencies
  • Improve collaboration with partners and suppliers by providing visibility and data insights across the entire value chain
  • Exert greater discipline in marketing campaigns, promotion management and pricing to drive enhanced outcomes
  • Integrate retailer sales data, consumer sentiment insights and sell-through information to provide a complete picture of demand and product performance
  • Synchronize operational processes using real-time production insights
  • Ensure trusted and timely regulatory compliance by enabling drill-down visibility into quality assurance, product safety, and recall measures

The QlikView Customer Experience

Discover why Consumer Products companies around the world are using QlikView to overcome their Business Intelligence (BI) challenges and improve their overall performance.

Complement your existing BI investments with QlikView

Consumer Products companies need insights on sales performance and operational efficiency to manage complex retailer and distributor relationships and to protect profitability. QlikView removes the barriers to working with real-time information through in-memory, associative technology that enables entire workforces to make timely, accurate decisions.

QlikView Business Discovery platform delivers true self-service BI that empowers business users by driving innovative decision-making

QlikView has been recognized by Consumer Goods Technology, a leading business and IT news organization for the consumer products industry, as a third-time Editor’s Choice winner for disruptive technology, adding tremendous value to the consumer products industry.

QlikView enhances visibility and simplicity, and drives better decisions—and better performance—for Consumer Products companies everywhere.